REFER TO FRIEND

Roles and Responsibilities

- Plan and execute digital marketing campaigns across various channels (social media, Google, SMS, email) to support brand visibility and patient acquisition.

- Manage coordination with internal departments and external vendors to ensure smooth and timely rollout of marketing initiatives.

- Develop and maintain healthcare-compliant content for digital platforms, print materials, and events.

- Utilize tools such as Meta Ads Manager, Google Analytics, and Google Ads to schedule, monitor, and optimize campaign performance.

- Monitor and manage social media channels, including engagement, reviews, and timely responses.

- Update and optimize website content using CMS, applying basic SEO practices to enhance digital visibility.

- Lead and coordinate the execution of events, webinars, and PR activities including media placements and influencer collaborations.

- Oversee the implementation and tracking of patient engagement programmes, including loyalty, awareness, and retention-focused campaigns.

- Analyze and report on marketing KPIs, providing insights and recommendations for ongoing improvement.

- Perform any other related duties assigned by the line Manager in alignment with departmental and organizational goals.

Desired Candidate Profile

· Bachelor’s degree in Marketing.

· Minimum 2 years of experience in marketing, preferably in digital, healthcare, or patient engagement roles.

· Healthcare industry experience is preferred.

· Strong written and verbal communication in English; Arabic is a plus.

Proficiency with digital marketing tools including CMS, Google Analytics, Meta Ads, and email marketing platforms.